How it Works

The Real Business Challenge (RBC) 2011 is open to students who will be in Year 10 (or S3 in Scotland) over the 2011/2012 academic year. Some schools will run the RBC with students whilst they are still in Year 9/S2 (in the spring or summer), others with Year 10s/S3 at the start of the autumn term.

Once you have registered and downloaded the resource pack, you will see from the materials and teacher’s notes that the challenge is designed to allow teachers a great deal of flexibility in how to run the challenge. It can be run across a whole year group as an off-timetable enterprise day or be used to support lessons delivering the curriculum.

The table below outlines the key stages of the RBC.

Stage Action Timeline
Get Involved / Registration Click the Get Involved link to register for the Real Business Challenge 2011. It is free. Once registered, teachers are able to login and download a resource pack for running the RBC in school. Get Involved now. The sooner you register the sooner you can get started. Register by Friday 27th May to be invited to a CPD day (see below).
Continuous Professional Development (CPD) Days (optional) Registered Teachers will be invited to Coca-Cola Enterprises run CPD days at various locations around the country. The CPD events will give teachers an insight into our business and, in particular, manufacturing as well as an opportunity to ask questions on the RBC. To be invited to a CPD day, you will need to register by Friday 27th May. There will be a number of CPD days across April, May, June & July 2011.
RBC Stage 1 (in-school challenge) Teachers run RBC challenge with students in school (using downloaded resource pack). Teachers submit their best team’s work to be judged by a panel including representatives from Coca-Cola & Edexcel. Entries are uploaded via the website. (NB: Only 1 entry per school is allowed so if a number of teams are taking part, schools will need to select the best one to enter internally.) Teachers can run the challenge and upload work as soon as they have registered. The closing date for uploading entries is 23rd September 2011. Teachers will be informed of whether their students have qualified for a regional final by October 7th 2011.
RBC Stage 2 (regional final) The top 10 teams from each region will be invited to a regional final where they will take part in a new challenge with support from Coca-Cola Enterprises business mentors. In November, 11 Regional finals will be held across the country as per the table below
  • Date
  • 4th November
  • 17th November
  • 18th November
  • 18th November
  • 21st November
  • 21st November
  • 22nd November
  • 23rd November
  • 24th November
  • 25th November
  • 25th November
  • Region
  • Yorkshire
  • East Midlands
  • West Midlands
  • North West
  • North East
  • South East
  • Scotland
  • East Anglia
  • South West
  • Wales
  • London
  • Venue
  • Royal Armouries, Leeds
  • Nottingham Forest FC
  • Birminghamd NEC
  • De Vere Whites, Bolton FC
  • St James' Park, Newcastle
  • Southampton FC
  • Sterling Management Centre
  • Norwich FC
  • Weymouth & Portland National Sailing Academy
  • Millenium Stadium, Cardiff
  • Chelsea FC
RBC Stage 3 (national final) The winning teams from the regional finals take part in a final challenge to determine who is RBC Champion. The National Final will be held at Wembley Stadium on January 25th 2012. (student teams who qualify will have their travel and any accommodation expenses paid for by Coca-Cola Enterprises)